Airline Ecommerce: Log on. Take off.

2014 | Business & Finance

Since the first few airline tickets that were sold online in December 1995, global online travel has grown to generate half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline's ongoing digital transformation: * E-Products * E-marketing * E-Sales and Distribution * Web Customer Service * E-Commerce Organizations * E-Commerce Strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides unprecedented 'behind-the-scenes' details of how airline e-commerce works. This book is a crucial companion for both students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce.

Furthermore, the book enables the reader to appreciate the competitive ramifications of airline e-commerce within certain corporate areas and to take effective action for a successful e-commerce strategy.

Michael Hanke (Author)