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2016 | Business & Finance
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Michael Kleinaltenkamp
(Author)
| Published by | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Edition | Unknown |
| ISBN | 9783662485064 |
| Language | N/A |
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