This item doesn’t have any media yet
2016 | Business & Finance
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. * Provides techniques for analyzing categorical data from a communication studies perspective * Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels * Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment * Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Bryan E. Denham
(Author)
| Published by | John Wiley & Sons Inc |
| Edition | Unknown |
| ISBN | 9781118927090 |
| Language | N/A |
Images And Data Courtesy Of: John Wiley & Sons Inc.
This content (including text, images, videos and other media) is published and used in accordance
with Fair Use.