Craving: Why We Can't Seem to Get Enough

2013 | Education

A recognised expert on compulsive behaviours explains the phenomenon of craving and gives us tools to achieve freedom from our seemingly insatiable desires by changing our actions to remap our brains. When we find ourselves wanting something strong enough, we'll do just about anything to get it--sometimes at the expense of our bodies, brains, banks accounts, and relationships. So why do we sometimes have the irrepressible feeling that we need something--such as food, cigarettes, alcohol or sex-- that we really just want? And how do we satiate that feeling without indulging it? In Craving, Omar Manejwala, M.D., translates the neurobiology of this phenomenon into real and accessible terms, explaining why we just can't seem to get enough. He then gives us tools and guidance to find satisfaction without giving in to our cravings. Dr. Manejwala explains:how and why our brain drives behaviourhow to change the part of our brain that fuels our cravingsthe warning signs that craving is evolving into addictionwhy craving is the most difficult component of addiction to addresswhy certain groups are so effective at changing behaviours, receiving encouragement, and remaining accountable.

Omar Manejwala (Author)