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2012 | Technical
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.
S.C.N. Education
(Author)
| Published by | Springer Fachmedien Wiesbaden |
| Edition | Unknown |
| ISBN | 9783322849632 |
| Language | N/A |
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