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On the Greek island of Mykonos, preparations are well underway for the lavish Gladiator themed 60th birthday party of multi-millionaire and 'king of the high-street', Sir Richard 'Greedy' McCreadie (Steve Coogan). A journalist turned biographer (David Mitchell) is on hand to document McCreadie's life story and some of his interviews with various acquaintances and family members combine with present day events to form a mockumentary style movie which gives us a closer look at how he went from ruthless young schoolboy to ruthless self-made millionaire.
It's 5 days until the party. Construction on a huge wooden Colosseum is progressing slowly, and a nearby caged lion is to be involved in a series of gladiator themed games for the event. Although, as McCreadies moody teenage son (Asa Butterworth) snarkily points out, it was actually tigers that featured in the movie Gladiator and not lions. Discussions are also taking place as to where the firework display will be and where Fatboy Slim and Coldplay will be performing, overseen by McCreadie himself, all fake tan and bright white teeth. His first wife (Isla Fisher) arrives with her new partner and everyone is under pressure to be ready in time.
We're taken right back to the beginning and Richards public school years. A rather unpleasant young Richard (Jamie Blackley) is back-chatting his teachers and playing cards with the other students for money. When his mother (Shirley Henderson) is called into the school, there is a heated exchange in the headmasters office and Richard ends up leaving the school. We then follow him out into the big wide world, wheeling and dealing in the fashion business, confident and persistent until he has managed to land himself a small shop and enough stock to start undercutting some of his nearby rivals. It's not long until Richard is heading out to Sri Lanka, meeting up with sweatshop managers in order to play them off against each other for the lowest possible price in order to secure himself a huge profit. As Richard grows up into the version played by Coogan, there continues to be a steady stream of different clothing shops, big ideas, dodgy deals and plenty of mishaps for him to tackle in what are some of the films funnier scenes.
Greed takes a real scatter-gun approach to plots and scenes, which for the most part don't really work. There is a completely pointless and dull subplot involving a reality TV show that's being filmed on and around the beach, with another concerning a group of Syrian refugees who have the cheek to be camped out on the beach where the party is due to take place. We zip back and forth in time, occasionally dipping into a hearing regarding Sir Richard's tax avoidance antics over the years and there's never really enough time, or enough of a decent script, to make any of it very interesting or funny. The character of McCreadie, who is clearly loosely based on Topshop CEO Philip Green, is basically just a variation of Alan Partridge, slightly different voice, some extra swearing and anger thrown in, only less funny. The movie even features Tim "Sidekick Simon" Key from the Partridge shows as an exasperated employee, trying to keep the building of the Colosseum on track with a diminishing workforce. There are plenty of celebrity cameos shoehorned in too and the whole thing is just very hit and miss. But mostly miss.
Greed concludes by showing us some pretty sobering facts and figures. We're informed that the 26 richest men in the world hold more wealth than that of the 3.6 billion poorest combined. We learn just how little the women in countries such as Sri Lanka and Bangladesh earn in return for their long days putting together high street clothes, while the biggest names in retail turnover millions in profits each year. And we hear about the plight of the Syrian refugees trying to make their way to Greece. The greed and injustice of it all really hits home, and it does so far more effectively here than during the the rest of the movie.
The latest Coogan-Winterbottom collaboration is the kind of satire that draws blood, so it's lucky they have a note from the lawyers making it clear that it's absolutely and positively not based on the life of Sir Philip Green. A crass and amoral entrepreneur prepares for a lavish and decadent birthday celebration, in part to restore his image following some very bad publicity. Friends, family, and various hangers-on assemble; all does not go quite to plan - meanwhile, the ugly tale of the man's rise unfolds in flashback.
A friend initially demurred from seeing Greed, suggesting that he didn't need to see a movie to know how screwed up capitalism is - but I dragged him along anyway and we both enjoyed it. Mainly this is because it has a strong cast and a good script, although Steve Coogan is doing one of his comic grotesques and David Mitchell is basically just playing his usual comic persona under a different name. The shift from comedy to darker and more serious material as the film goes on is well handled, although you could argue the film is pushing it by attempting to be anti-capitalist, pro-feminist and pro-refugee all at the same time. Manages to be crowd-pleasing entertainment while scoring some serious points about the nature of the world in which we live. It may not teach you anything new, but it will probably make you care more about things you already know.
410. Greed. A satirical look at the super rich. We meet Sir Richard McCreadie and it's his birthday coming up so he's gonna throw himself a party like the Romans used to party. And leading up to the party, the movie goes splitz on ya. Its the tale of young Richard and how he got to where he is. Its part documentary about the garment business as slave labor in foreign lands, also talks about immigration issues. Another huge chunk is Richard on some sort of business ethics trials, then it'll swing back to the party planning where we get to see his turbulent family life, his relationship with his son falling apart, however the main theme is the party, and keeping up appearances. It was an oddball movie, wasn't expecting it to be all over the place. I did enjoy it, I thought Steve Coogan played a cool though somewhat sleazy businessman, who really doesn't give a rat's ass about anyone else but himself. Filmbufftim on FB
