Green Products: Perspectives on Innovation and Adoption

2011 | Business & Finance

Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective-considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of: * Sustainable tourism in the Galapagos Islands * The revival of battery-powered electric vehicles in Japan * The transition from oil dependency to sustainability in Denmark * The promise of sugarcane ethanol as a cleaner fuel alternative * Sustainable urban mass transport Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania. Praise for the book: ...covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. -Michael A.

Cusumano, author of Staying Power, and SMR Distinguished Professor, MIT Sloan School of Management ...should be on the shelf of every manager and educator, as resource and inspiration. -Andrew A. King, professor, Tuck School of Business, and co-founder, Alliance for Research on Corporate Sustainability ...an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness. -Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables

Joao Neiva de Figueiredo (Author)

Mauro F. Guillen (Author)