This item doesn’t have any media yet
2015 | Business & Finance
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
Henk A. Becker
(Author)
| Published by | Palgrave Macmillan |
| Edition | Unknown |
| ISBN | 9781137497185 |
| Language | N/A |
Images And Data Courtesy Of: Palgrave Macmillan.
This content (including text, images, videos and other media) is published and used in accordance
with Fair Use.