Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds

Book
No Media

This item doesn’t have any media yet

Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds

2016 | Business & Finance

Tracing the industrial emergence of transmedia storytelling-typically branded a product of the contemporary digital media landscape-this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.



Published by Taylor & Francis Ltd

Edition Unknown
ISBN 9781138217690
Language N/A

Images And Data Courtesy Of: Taylor & Francis Ltd.
This content (including text, images, videos and other media) is published and used in accordance with Fair Use.