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2016 | Business & Finance
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Franziska Kruger
(Author)
| Published by | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Edition | Unknown |
| ISBN | 9783658125561 |
| Language | N/A |
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