Introduction to Market Access for Pharmaceuticals
BookThis item doesn’t have any media yet
2017 | Business & Finance
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers' needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.
Related Items:
Published by | Taylor & Francis Ltd |
Edition | Unknown |
ISBN | 9781138032187 |
Language | N/A |
Images And Data Courtesy Of: Taylor & Francis Ltd.
This content (including text, images, videos and other media) is published and used in accordance
with Fair Use.