Marketing: Modern Practices
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2012 | Business & Finance
CONTENTS: Aligning Marketing for Changing Times; A Three Part plan for Upgrading your Marketing Department for New Challenges; Smarter Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a Customer Value Approach on Value Creating Process Management; Building a World-Class Pricing Capability: Where Does your Company Stack Up?;
Channel Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation of Customer Loyalty Through High-Intensive Relationship Marketing - A Conceptual Framework; Online Marketing Metrics: AN Indispensable Aspect of E-Business; Strategic Dimensions in Branding Gaining Competitive Advantage; Word of Mouth in the World of Marketing; The Corporate Social Responsibility: A Modern Marketing Concept; Customer Relationship Management: A Key Success Factor in Services Marketing (A Case Study of Tourism (Hotel) Services in Navi Mumbai); Experimental Marketing in the Information Technology Sector; Marketing Social Change; A Model for Secure Value-Added Service Subscriptions in Cellular Networks.
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Published by | SBS Publishers |
Edition | Unknown |
ISBN | 9788131427279 |
Language | N/A |
Images And Data Courtesy Of: SBS Publishers.
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