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Mastering Public Relations

2012 | Business & Finance

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.



Published by Palgrave Macmillan

Edition Unknown
ISBN 9780230549302
Language N/A

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