Museum Branding: How to Create and Maintain Image, Loyalty, and Support

Book
No Media

This item doesn’t have any media yet

Museum Branding: How to Create and Maintain Image, Loyalty, and Support

2016 | Business & Finance

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media; Theaters, Conservation Labs, and Visible Storage Spaces; and Databases



Published by Rowman & Littlefield

Edition Unknown
ISBN 9781442263451
Language N/A

Images And Data Courtesy Of: Rowman & Littlefield.
This content (including text, images, videos and other media) is published and used in accordance with Fair Use.