Ogilvy on Advertising in the Digital Age

Book
No Media

This item doesn’t have any media yet

Ogilvy on Advertising in the Digital Age

2017 | Business & Finance

David Ogilvy is well-known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gave valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. However, the book is now 30 years old and much has changed in the advertising industry. Written by out-going CEO Miles Young, Ogilvy on Advertising in the Digital Age examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan, to the importance of branding and creating content for viewers to interact with. Enriched with examples from previous Ogilvy & Mather campaigns for international brands such as Coca-Cola, Louis Vuitton, IBM and American Express, plus anecdotes from Young's own career, this book reveals the secrets of successful advertising in the twenty-first century.



Published by Carlton Books Ltd

Edition Unknown
ISBN 9781847960870
Language N/A

Images And Data Courtesy Of: Carlton Books Ltd.
This content (including text, images, videos and other media) is published and used in accordance with Fair Use.