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2015 | Business & Finance
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
Liisa Puolakka
(Author)
| Published by | Little, Brown Book Group |
| Edition | Unknown |
| ISBN | 9781472136077 |
| Language | N/A |
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