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The Political Marketing Game
2011 | Business & Finance
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Jennifer Lees-Marshment
(Author)
| Published by | Palgrave Macmillan |
| Edition | Unknown |
| ISBN | 9781137516428 |
| Language | N/A |
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