Principles and Practice of Marketing

Book
No Media

This item doesn’t have any media yet

Principles and Practice of Marketing

2016 | Business & Finance

The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.



Published by McGraw-Hill Education - Europe

Edition Unknown
ISBN 9780077174149
Language N/A

Images And Data Courtesy Of: McGraw-Hill Education - Europe.
This content (including text, images, videos and other media) is published and used in accordance with Fair Use.