Principles of Business: Marketing

2017 | Business & Finance

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Marketing is used by all industries-business, retail, software, manufacturing, the media-any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing-advertising, copy writing, social media, branding-are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service.

Principles of Business: Marketing provides need-to-know information on the fundamentals of marketing, including:* Advertising Management* Behavioral Economics* Brand Management* Buyer Behavior* Corporate Sponsorships* Crowdfunding* Effective Media Coverage* Entrepreneurial Marketing* Internet Marketing Strategies* Marketing Methods* Multimedia Product Placement* New Product Management* Price Analysis* Principles of Retailing* Product Life Cycle* Promotional Policies* Public Relations* Social Media & Business* Sustainable Competitive AdvantagePrinciples of Business: Marketing provides readers with ample material to develop a better understanding of the essentials of marketing. For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with a solid understanding of the fundamentals of marketing will have an advantage when applying for a job in any industry.

Salem Press (Author)