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2015 | Business & Finance
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.
Pekka Aula
(Author)
| Published by | Springer International Publishing AG |
| Edition | Unknown |
| ISBN | 9783319220079 |
| Language | N/A |
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