Research Methods in Tourism, Hospitality and Events Management

2017 | Business & Finance

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor's manual, multimedia links and further links to research examples. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

Susan Horner (Author)

Paul Brunt (Author)

Natalie Semley (Author)