The series follows the life of Eliza Dooley, a woman obsessed with the idea of achieving fame through the use of social media platforms, including Instagram, where she regularly posts selfies. She begins to worry that "friending" people online is not a substitute for real friendship, and she seeks help from Henry Higgs, a marketing image guru.
The character names are a reference to Eliza Doolittle and Henry Higgins, the main characters of the 1912 George Bernard Shaw play Pygmalion, further popularized by the 1956 musical My Fair Lady. In the play and musical, Henry is tasked with improving Eliza's social status, and ends up falling in love with his own creation. The Shaw play is in turn inspired by the story of Pygmalion in Greek mythology, who was a sculptor who fell in love with a statue he had created. The series featured modern day music and modern day social problems.
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