Start with Why: How Great Leaders Inspire Everyone to Take Action

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Start with Why: How Great Leaders Inspire Everyone to Take Action

2011 | Business & Finance

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.



Published by Penguin Books Ltd

Edition Unknown
ISBN 9780241958223
Language English
Edition Hardcover
ISBN 9781591842804
Language English

Images And Data Courtesy Of: Penguin Books Ltd.
This content (including text, images, videos and other media) is published and used in accordance with Fair Use.

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