This item doesn’t have any media yet
2016 | Business & Finance
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
Donald F. Kuratko
(Author)
| Published by | Emerald Publishing Limited |
| Edition | Unknown |
| ISBN | 9781786352385 |
| Language | N/A |
Images And Data Courtesy Of: Emerald Publishing Limited.
This content (including text, images, videos and other media) is published and used in accordance
with Fair Use.