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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
1993 | Business & Finance
Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. $75,000 ad/promo. Tour.
Al Ries
(Author)
| Published by | HarperBusiness |
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