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2013 | Business & Finance
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
Jules Goddard
(Author)
| Published by | Profile Books Ltd |
| Edition | Unknown |
| ISBN | 9781846686023 |
| Language | N/A |
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