Wally Olins On Brand
BookThis item doesn’t have any media yet
2004 | Business & Finance
Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.
Related Items:
Published by | Thames & Hudson Ltd |
Edition | Unknown |
ISBN | 9780500285152 |
Language | N/A |
Images And Data Courtesy Of: Thames & Hudson Ltd.
This content (including text, images, videos and other media) is published and used in accordance
with Fair Use.