Lean for Sales: Bringing the Science of Lean to the Art of Selling
Sean A. Gillespie, Michael V. Testani and Sreekanth Ramakrishnan
Book
This groundbreaking book describes the Lean journey as it extends to a business area that is mission...
Low-Volume Road Engineering: Design, Construction, and Maintenance
Book
"Everything that sustains us - grown, mined, or drilled - begins its journey to us on a low-volume...
Lusophone World: The Evolution of Portuguese National Narratives
Book
Portugals European Union honeymoon has officially ended. It was the victim of a Europe-wide...
Marketing Fashion Footwear: The Business of Shoes
Tamsin McLaren, Fiona Armstrong-Gibbs and Colette Meacher
Book
Despite the huge market in fashion footwear, no single academic textbook specifically addresses the...
Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility
Book
Medical and health tourism is a significant area of growth in the export of medical, health and...
New Frontiers in Open Innovation
Henry Chesbrough, Wim Vanhaverbeke and Joel West
Book
Companies have to innovate to stay competitive, and they have to collaborate with other...
Organizational and Process Reengineering: Approaches for Health Care Transformation
Book
Winner of the Healthcare Information and Management Systems Society's (HIMSS) 2015 Book of the Year...
Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
Book
"I read this book with the excitement that the people of his day must have read John Maynard...
Essentials of Tourism
Book
How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the...
From Corporate to Social Media: Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries
Book
The corporate and the social are crucial themes of our times. In the first decade of the...