Accountable Marketing: Linking Marketing Actions to Financial Performance
David W. Stewart and Craig T. Gugel
Book
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability...
Geometry of Mobius Transformations: Elliptic, Parabolic and Hyperbolic Actions of Sl2(R)
Book
This book is a unique exposition of rich and inspiring geometries associated with Mobius...
The 99 Essential Business Questions: To Take You Beyond the Obvious Management Actions
Michael Jeans, Patrick McHugh and Benjamin Taylor
Book
Gia Campari, David Glassman, Michael Jeans, Patrick McHugh, David Peregrine-Jones, David Shannon and...
Reimagining Business Education: Insights and Actions from the Business Education Jam
Paul R. Carlile, Steven H. Davidson, Kenneth W. Freeman and Howard Thomas
Book
'Reimagining Business Education' discusses the rationale for, and design of, the first Business...
Countering Economic Crime in the UK, the USA and Australia: Laissez-Faire in Action?
Book
Economic crime is a significant feature of the UK's economic landscape and yet despite the Coalition...