Youthnation: Building Remarkable Brands in a Youth-Driven Culture
Book
Youth is no longer an age it's a commodity YouthNation is an indispensable brand roadmap to the...
Reductionism in Art and Brain Science: Bridging the Two Cultures
Book
Are art and science separated by an unbridgeable divide? Can they find common ground? In this new...
Art Science
Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity
Clive Woodward and Lesley Everett
Book
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign...
Socio-Cultural Mobility and Mega-Events: Ethics and Aesthetics in Brazil's 2014 World Cup
Book
In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the...
The Career Lattice: Combat Brain Drain, Improve Company Culture, and Attract Top Talent
Book
Reroute your career path for better, faster, longer-lasting success. "If you've been waiting for...
Three Traveling Women Writers: Cross-Cultural Perspectives of Brazil, Patagonia, and the U.S., 1859-79
Book
This book presents an alternative framework for reading nineteenth century women's travel narratives...
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz, John E. Doerr and Lee Frederikson
Book
A proven approach to revenue-generating marketing and client development Professional Services...