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![Strategic Brand Management](/uploads/profile_image/8d9/05bd2e26-e8cf-4d32-9386-1184c936a8d9.jpg?m=1522340770)
Strategic Brand Management
Larry Percy, Richard Rosenbaum-Elliott and Simon Pervan
Book
Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy...
![Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps](/uploads/profile_image/2c3/c69c8bd7-f56d-4595-bfea-65846b5492c3.jpg?m=1522330149)
Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps
Paul Hitchens and Julia Hitchens
Book
The ability to manage your brand successfully is crucial to anyone who wants to advance their...
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