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Manuela Brambatti
Author
Strategic Brand Management
Larry Percy, Richard Rosenbaum-Elliott and Simon Pervan
Book
Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy...
Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps
Paul Hitchens and Julia Hitchens
Book
The ability to manage your brand successfully is crucial to anyone who wants to advance their...
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands: 2016
Book
Jennifer Berz explores the employment of social media tools for brand management purposes with...
Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand?: 2016
Book
Walden shows why most customer experience management fails to improve the customer's real experience...
Advertising Media Planning: A Brand Management Approach
Larry D. Kelley, Kim Bartel Sheehan and Donald W. Jugenheimer
Book
The planning and placement of advertising media is a multibillion dollar business that critically...
Drought in Brazil: Proactive Management and Policy
Nathan Engle, Erwin De Nys and Antonio Rocha Magalhaes
Book
Drought is a slow-onset natural hazard that is often referred to as a creeping phenomenon. The...
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Book
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...