![Strategic Brand Management](/uploads/profile_image/8d9/05bd2e26-e8cf-4d32-9386-1184c936a8d9.jpg?m=1522340770)
Strategic Brand Management
Larry Percy, Richard Rosenbaum-Elliott and Simon Pervan
Book
Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy...
![Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps](/uploads/profile_image/2c3/c69c8bd7-f56d-4595-bfea-65846b5492c3.jpg?m=1522330149)
Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps
Paul Hitchens and Julia Hitchens
Book
The ability to manage your brand successfully is crucial to anyone who wants to advance their...
![Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands: 2016](/uploads/profile_image/fd8/ecf1d834-aa22-48d7-91a6-dbc5e41fdfd8.jpg?m=1522335247)
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands: 2016
Book
Jennifer Berz explores the employment of social media tools for brand management purposes with...
![Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand?: 2016](/uploads/profile_image/dd9/f7e31f31-5ff0-4eb9-92a9-cbfe58574dd9.jpg?m=1522322767)
Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand?: 2016
Book
Walden shows why most customer experience management fails to improve the customer's real experience...
![Advertising Media Planning: A Brand Management Approach](/uploads/profile_image/133/ac8a8c49-2bcc-418f-b178-d12ab9019133.jpg?m=1522330432)
Advertising Media Planning: A Brand Management Approach
Larry D. Kelley, Kim Bartel Sheehan and Donald W. Jugenheimer
Book
The planning and placement of advertising media is a multibillion dollar business that critically...
![Drought in Brazil: Proactive Management and Policy](/uploads/profile_image/a73/c34e7e04-57cc-48b2-8b15-cf19e555ba73.jpg?m=1522329894)
Drought in Brazil: Proactive Management and Policy
Nathan Engle, Erwin De Nys and Antonio Rocha Magalhaes
Book
Drought is a slow-onset natural hazard that is often referred to as a creeping phenomenon. The...
![Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy](/uploads/profile_image/147/2d505e4e-4d72-44e2-9e30-8ad7e8e2e147.jpg?m=1522353471)
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Book
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over...