How Brands Grow: Emerging Markets, Services, Luxury Brands and Durables: Part 2
Jenni Romaniuk and Byron Sharp
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Following the success of international bestseller How Brands Grow: what marketer's don't know comes...
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands: 2016
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Jennifer Berz explores the employment of social media tools for brand management purposes with...
Brasso, Blanco & Bull: An Hilarious Memoire of the National Service
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When Tony Thorne first turned up for his medical in 1956 he had little idea of the adventures he...
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz, John E. Doerr and Lee Frederikson
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A proven approach to revenue-generating marketing and client development Professional Services...