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![How Cool Brands Stay Hot: Branding to Generations Y and Z](/uploads/profile_image/731/9961b949-31b7-4cfb-9c09-e591c2b41731.jpg?m=1522361284)
How Cool Brands Stay Hot: Branding to Generations Y and Z
Joeri van den Bergh and Mattias Behrer
Book
How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and...
Joeri van den Bergh and Mattias Behrer
Book
How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and...