Marketing Analytics: A Practical Guide to Real Marketing Science
Book
Who is most likely to buy and what is the best way to target them? Marketing Analytics enables...
Mismanagement, Jumpers, and Morality: Covertly Concealed Managerial Ignorance and Immoral Careerism in Industrial Organizations
Book
Executives' morality and ethics became major research topics following recent business scandals, but...
Other People's Money: Masters of the Universe or Servants of the People?
Book
Shortlisted for the Orwell Prize 2016 We all depend on the finance sector. We need it to store our...
Out Front: How Women Can Become Engaging, Memorable, and Fearless Speakers
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Your Voice Is Your Power--Now Make It Heard More than ever before, the business, entertainment, and...
Economic Risks of Climate Change: An American Prospectus
Trevor Houser, Solomon Hsiang, Robert Kopp and Kate Larsen
Book
Climate change threatens the economy of the United States in myriad ways, including increased...
Global Economic Crisis and Local Economic Development: International Cases and Policy Responses
Jason Begley, Dan Coffey, Tom Donnelly and Carole Thornley
Book
This book offers a collaborative investigation of the policies and practices which have redeveloped...
Incredible! Plant Veg, Grow a Revolution
Pamela Warhurst and Joanna Dobson
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Incredible! reveals how one town decided to take control of its own future - with vegetables. The...
Inspiring Leadership: Becoming a Dynamic and Engaging Leader
Kerrie Fleming and Roger Delves
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With 13 contributors, and edited by Dr. Kerrie Fleming and Roger Delves, Inspiring Leadership...
Consulting That Matters: A Handbook for Scholars and Practitioners
Jennifer H. Waldeck and David R. Seibold
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Each year, thousands of consulting contracts are awarded by organizations to experts who help them...
Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Robert J. Galka and Roger Joseph Baran
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This book balances the behavioral and database aspects of customer relationship management,...