HBR's 10 Must Reads on Strategic Marketing: WITH Featured Article Marketing Myopia, by Theodore Levitt
Philip Kotler, Harvard Business Review, Clayton M. Christensen and Theordore Levitt
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NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating...
Health Economics
Frank A. Sloan and Chee-Ruey Hsieh
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This book introduces students to the growing research field of health economics. Rather than offer...
Airline Visual Identity 1945-1975
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A super stylish journey: The ultimate sourcebook for the best airline graphic design This edition...
Brazil: The troubled rise of a global power
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A knowledgeable appreciation of a complex, vital South American giant, destined to be one of the...
In 100 Years: Leading Economists Predict the Future
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This pithy and engaging volume shows that economists may be better equipped to predict the future...
Mobile Media in the Asia Pacific: Gender and the Art of Being Mobile
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This century has been marked by the rapid and divergent uptake of mobile telephony throughout the...
Gandhi: An Anti-Biography of a Great Soul
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This book is not just another biography of Gandhi. It is valuable because it offers us a French...
Tiny Stations
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An eccentric look at lost Britain through its railway request stops. Perhaps the oddest quirk of...
Dear Friend, from My Life I Write to You in Your Life
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A luminous memoir from the award-winning author of The Vagrants and A Thousand Years of Good Prayers...
biography psychology
Color Atlas of Diseases and Disorders of Cattle
Roger Blowey and A.David Weaver
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The second edition of the "Color Atlas of Diseases and Disorders of Cattle" again illustrates all...