Paid Attention: Innovative Advertising for a Digital World
Book
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet...
Exceptional Talent: How to Attract, Acquire and Retain the Very Best Employees
Book
Attracting, hiring, developing and retaining the right people is crucial to an organization's...
HBR Guides Boxed Set (7 Books) (HBR Guide Series)
Harvard Business Review, Karen Dillon, Nancy Duarte and Bryan a Garner
Book
Master your most pressing professional challenges with this seven-volume set that collects the...
Innovation Policy and the Economy: 17
Shane M. Greenstein, Josh Lerner and Scott Stern
Book
The seventeenth volume of the National Bureau of Economic Research's Innovation Policy and the...
Creativity and Data Marketing: A Practical Guide to Data Innovation
Book
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex...
Culture, Development and Petroleum: An Ethnography of the High North
Jan-Oddvar Sornes, Larry Browning and Jan Terje Henriksen
Book
The discovery, just forty years ago, of vast oil and gas reserves in the Southwestern part of...
Ostracism, Exclusion, and Rejection
Kipling D. Williams and Steve A. Nida
Book
Ostracism, Exclusion, and Rejection examines research into the related phenomena of ostracism,...
Modelling Intelligent Multi-Modal Transit Systems'
Agostino Nuzzolo and William H. K. Lam
Book
The growing mobility needs of travellers have led to the development of increasingly complex and...
The Buzz About Bees: Biology of a Superorganism
Jurgen Tautz, Helga R. Heilmann and David C. Sandeman
Book
Tis book, already translated into ten languages, may at frst sight appear to be just about honeybees...
Iconic Sports Venues: Persuasion in Public Spaces
Danielle Johannesen and Mark E. Huglen
Book
From the Colosseum of Rome to Wrigley Field and Madison Square Garden, iconic sports venues are...