Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow and Donald E. Baack
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For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to...
The Triumph of Typography: Culture. Communication. New Media
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Typography rules the world, but in what way does a typographical text still form the fundamentals of...
Exploring Internal Communication: Towards Informed Employee Voice
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This third edition of Exploring Internal Communication includes new chapters on the history of...
Connected Vehicle Systems: Communication, Data, and Control
Yunpeng Wang, Daxin Tian, Zhengguo Sheng and Wang Jian
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Connected Vehicles and Intelligent Vehicles have been identified as key technologies for increasing...
Reshaping Communications: Technology, Information and Social Change
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'It is a clich [ac]e but this book is timely, welcome and indeed a breath of fresh air...It is of...
Ruthless Criticism: New Perspectives in US Communications History
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Ruthless Criticism was first published in 1993. Minnesota Archive Editions uses digital technology...
Rhetorics and Technologies: New Directions in Communication
Carolyn R. Miller, Stuart A. Selber and Thomas W. Benson
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This title includes electric discussions of the interplay between technological innovation and...
Integrated Marketing Communication: Creating Spaces for Engagement
Jeanne M. Persuit and Christina L. McDowell Marinchak
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public...
Skilled Interpersonal Communication: Research, Theory and Practice
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There is a fundamental, powerful, and universal desire amongst humans to interact with others....