"This is maybe my second favorite doc of all time. It’s a PBS American Masters on David Geffen. He is the single most successful entrepreneur ever in the entertainment business. This guy is just brilliant, has had a really interesting life and done so much, every big cultural event. I’ve seen it a hundred times and really think that if you’re interested in entering or being an artist in the film industry it’s really important to understand the business, and a film like this makes you feel like you have a book that no one else has. He’s the smartest businessman to have entered the art world, in my opinion. He’s almost got the soul of an artist, but his Picasso-like skill is for the business of entertainment. It’s insanely fascinating."

"So he started off as an indie guy. 'Loser' was just a song he released on an indie label, but it caught fire. MTV picked it, blah blah blah. And it was later put on a proper album on Geffen. He is an eclectic artist and a Scientologist to boot. The irony is that Beck's father [David Campbell] actually arranged the symphony orchestra that backed us up at the Melbourne stadium when we played there. Mellow Gold has got this eclectic sense to it in terms of, like, he uses drum loops, which I hate, but it sounds cool to me! He uses different kinds of instruments and seems to play them all, and the songwriting is all over the place. But at the core of it, what he doesn't do that other singers do is show off. He just gets the personality going and sings the song. So when you think of Brian Johnson and Robert Plant and Paul Rodgers, they're showing off with their vocals, singing way up on the high end of their range. I don't care if it's Steven Tyler or anybody else, you show off! Beck doesn't show off. He's just midrange or low-down. His attitude comes not from what he does vocally but it's laid back, kind of matter-of-fact, as if he's just thinking to himself. It's a unique thing. In that way, even though it doesn't have a wall of guitars or any of that, it's very rock. That sensibility he's got, although I'm sure he would consider himself an indie artist, but his sensibility is very rock."