"This film and the Criterion label are synonymous for me. Its beautiful cover art and immaculate menus seem to fit perfectly with its lead character; it’s almost as if Max Fischer himself were unsatisfied with the original vanilla DVD release from Disney and produced a handcrafted one instead. The actual film is a brilliant gem by Wes Anderson, and one that still shines brightly today. Just in the past year, we’ve seen a number of films that walk in the shadow of this one. Of course, it wouldn’t have inspired so many movies, music videos, commercials, and TV shows if it wasn’t such a distinctive effort. This is an undeniable cult classic, one that every Max Fischer on the planet has on their shelf."

"You really can’t beat The Apartment for finding laughs and heartache and triumph in the life of a morally compromised schnook of an insurance salesman. The great Billy Wilder was at one of his many career peaks here, finding unforgettable depth in Shirley MacLaine as elevator operator Fran Kubelik, and pulling a delicious Mitt Romneyesque-bad-guy performance out of an unlikely casting choice, the Disney leading man from Flubber, Fred MacMurray. The high-water mark in romantic comedy, this movie is so assured of its tone that even an attempted suicide is never far from a big laugh. It’s all wrapped up in giddy melancholy and — in a rare move — the Academy gave this comedy a whole bunch of Oscars too. Viva Wilder!"