Marketing: The Core
Roger A. Kerin, Steven W. Hartley, William Rudelius and Erin Steffes
Book
Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a...
Offshore: Exploring the Worlds of Global Outsourcing
Book
Offshore outsourcing-the movement of jobs to lower-wage countries-is one of the defining features of...
Organization: Contemporary Principles and Practice
Book
The definitive organization management text for executives and aspiring business leaders...
Employee Training and Development
Book
This is the best selling title for this course. Companies that use innovative training and...
Green Innovation in China: China's Wind Power Industry and the Global Transition to a Low-Carbon Economy
Book
As the greatest coal-producing and consuming nation in the world, China would seem an unlikely haven...
Herring Tales: How the Silver Darlings Shaped Human Taste and History
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Scots like to smoke or salt them. The Dutch love them raw. Swedes look on with relish as they open...
Capital Without Borders: Wealth Managers and the One Percent
Book
How do the one percent hold on to their wealth? And how do they keep getting richer, despite...
Competition and Stability in Banking: The Role of Regulation and Competition Policy
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Does too much competition in banking hurt society? What policies can best protect and stabilize...
Henri IV of France: His Reign and Age
Book
Vincent J. Pitts chronicles the life and times of one of France's most remarkable kings in the first...