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The Brand Flip: Why Customers Now Run Companies and How to Profit from it
Book
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past...
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Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil: 2015
Book
This book combines scientific research and professional insights on brand and marketing strategy...
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Advertising Media Planning: A Brand Management Approach
Larry D. Kelley, Kim Bartel Sheehan and Donald W. Jugenheimer
Book
The planning and placement of advertising media is a multibillion dollar business that critically...
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The Hardware Startup: Building Your Product, Business, and Brand
Book
Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and...