The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Book
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The...
What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders
Book
What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and...
Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era
Paul Allen, Amy Macy, Tom Hutchison and Clyde Philip Rolston
Book
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded...
Braddock's Defeat: The Battle of the Monongahela and the Road to Revolution
Book
On July 9, 1755, British and colonial troops under the command of General Edward Braddock suffered a...
Employer Brand Management: Practical Lessons from the World's Leading Employers
Book
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's...
Youpreneur FM - How to Build, Market, Monetize and Grow a Successful Personal Brand Business
Podcast
Chris Ducker is a proud British entrepreneur, a best-selling author and international keynote...