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CIM - 6 Delivering Customer Value Through Marketing: Study Text
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As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or...
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Watertight Marketing: Delivering Long-Term Sales Results
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Most businesses are. they've got serious profit leaks. so when they run their marketing taps,...
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How to Kill a Unicorn: ...And Build Bold Ideas That Make it to Market, Transform Industries and Deliver Growth
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It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung,...
Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions
Simon Kelly, Paul Johnston and Stacey Danheiser
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This book offers both marketing and sales professionals a rare combined insight into both worlds to...
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Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace
Samir Parikh and Wiley
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Delivers the essential practical skills needed to consult and make sharp, well prepared interactions...