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MH
Marie Helene Delville
Author
CIM - 6 Delivering Customer Value Through Marketing: Study Text
Book
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or...
Watertight Marketing: Delivering Long-Term Sales Results
Book
Most businesses are. they've got serious profit leaks. so when they run their marketing taps,...
How to Kill a Unicorn: ...And Build Bold Ideas That Make it to Market, Transform Industries and Deliver Growth
Book
It's cool. But so what? This is the billion-dollar question that leading companies such as Samsung,...
Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions
Simon Kelly, Paul Johnston and Stacey Danheiser
Book
This book offers both marketing and sales professionals a rare combined insight into both worlds to...
Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace
Samir Parikh and Wiley
Book
Delivers the essential practical skills needed to consult and make sharp, well prepared interactions...