Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Book
Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to...
The Economist Guide to Commodities: Producers, Players and Prices; Markets, Consumers and Trends
Book
The price volatility of so many commodities over the past decade has underlined their economic...
The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns
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The best-selling index investing "bible" offers new information and is updated to reflect the latest...
The Nigerian Rice Economy: Policy Options for Transforming Production, Marketing, and Trade
Michael Johnson, Kwabena Gyimah-Brempong and Hiroyuki Takeshima
Book
Rice has become one of Nigeria's leading food staples. And rice consumption has outpaced production,...
The Political Economy of Emerging Markets: Varieties of Brics in the Age of Global Crises and Austerity
Book
Rapid and sustained growth in the twenty-first-century global economy of large developing economies...
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
John Elkington and Pamela Hartigan
Book
Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world,...
The Retreat of Globalisation: Anticipating Radical Change in the Culture of Financial Markets
Book
In The Retreat of Globalisation, award-winning fund manager Gervais Williams outlines why we are...
Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen
Shozo Hibino and Gerhard Plenert
Book
Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of...
Chelsea Market Makers: Recipes, Tips, and Techniques from the Artisans of New York's Premier Food Hall
Michael Phillips and Cree LeFavour
Book
"Learn how to make the iconic dishes of Chelsea Market and witness the craft of the world's premier...
Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
Book
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert...