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Forecasting for the Pharmaceutical Industry: Models for New Product and in-Market Forecasting and How to Use Them
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Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the...
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Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques
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The ability to predict consumer choice is a fundamental aspect to success for any business. In the...
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Competition in Higher Education Branding and Marketing: National and Global Perspectives: 2017
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This volume provides a critical examination of branding and marketing in higher education from...
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International Business Strategy: Perspectives on Implementation in Emerging Markets: 2017
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This volume fills a gap in the international business literature, offering the perspectives of...
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Environmental Risk Mitigation: Coaxing a Market in the Battery and Energy Supply and Storage Industry: 2016
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This book presents an extensive review of the context and an analysis of the market for clean energy...
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The Ideas Industry: How Pessimists, Partisans, and Plutocrats are Transforming the Marketplace of Ideas
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The concept of the "public intellectual" has a rich and colorful history. It began in the early...
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The Long Process of Development: Building Markets and States in Pre-Industrial England, Spain and Their Colonies
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Douglass North once emphasized that development takes centuries, but he did not have a theory of how...
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The Most Dangerous Trade: How Short Sellers Uncover Fraud, Keep Markets Honest, and Make and Lose Billions
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How short sellers profit from disasters that afflict individuals, markets, and nations The Most...