Learning and Development Practice in the Workplace
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Learning and Development Practice in the Workplace is the definitive textbook for anyone studying...
Paid Attention: Innovative Advertising for a Digital World
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet...
Pitch Perfect: How to Say it Right the First Time, Every Time
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Media guru and Emmy Award-winning correspondent Bill McGowan-coach to some of the biggest names in...
Entrepreneurship: A Very Short Introduction
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There has been an explosion of interest in entrepreneurs in the popular media, as well as in...
Golf Business and Management: A Global Introduction
Tim Breitbarth, Sebastian Kaiser-Jovy and Geoff Dickson
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Golf is big business around the world. With high profile series such as the PGA, LPGA and European...
Active Shooter: Preparing for and Responding to a Growing Threat
Kevin Doss and Charles Shepherd
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According to Pinkerton-the leading provider of risk management services in the world-workplace...
Ad Law: The Essential Guide to Advertising Law and Regulation
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The implications of breaching UK advertising laws or regulations can be both costly and...
Adults in the Room: My Battle with Europe's Deep Establishment
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What happens when you take on the establishment? In this blistering, personal account, world-famous...
Big Pharma, Women, and the Labour of Love
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In 2010, Thea Cacchioni testified before the US Food and Drug Administration against flibanserin, a...
Built In Social: Essential Social Marketing Practices for Every Small Business
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How to redesign your business for social relevance and profitable success Marketing today is driven...