Marketing Analytics: A Practical Guide to Real Marketing Science
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Who is most likely to buy and what is the best way to target them? Marketing Analytics enables...
Microeconometrics and MATLAB: An Introduction
Abi Adams, Damian Clarke and Simon Quinn
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This book is a practical guide for theory-based empirical analysis in economics that guides the...
Philanthropy in Democratic Societies: History, Institutions, Values
Rob Reich, Chiara Cordelli and Lucy Bernholz
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Philanthropy is everywhere. In 2013, in the United States alone, some $330 billion was recorded in...
Primer of Public Relations Research
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Thousands of public relations (PR) students and professionals have relied on this authoritative text...
Engineering Ethics, International and Environmental Stability
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Ensuring that their work has a positive influence on society is a responsibility and a privilege for...
Armstrong's Handbook of Human Resource Management Practice: Building Sustainable Organisational Performance Improvement
Stephen Taylor and Michael Armstrong
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Armstrong's Handbook of Human Resource Management Practice is the bestselling, definitive text for...
Conversations with God: Book 4: Awaken the Species - A New and Unexpected Dialogue
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This is the brand new fourth book in the bestselling Conversations with God series by Neale Donald...
Robot Ethics: The Ethical and Social Implications of Robotics
Patrick Lin, Keith Abney and George A. Bekey
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Robots today serve in many roles, from entertainer to educator to executioner. As robotics...
The Bloomsbury Reader in Religion and Childhood
Anna Strhan, Stephen G. Parker and Susan Ridgely
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From recent sex abuse scandals in the Roman Catholic Church, to arguments about faith schools and...
The Curious Humanist: Siegfried Kracauer in America
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During the Weimar Republic, Siegfried Kracauer established himself as a trenchant theorist of film,...