Online Brand Communities: Using the Social Web for Branding and Marketing: 2016
Francisco J. Martinez-Lopez, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas and Sebastian Molinillo
Book
This book presents and analyzes the concept of online brand communities, an emerging and exciting...
Organizational Change Explained: Case Studies on Transformational Change and Organizations
Book
The best way to learn how to navigate change successfully is to look at practical examples of change...
Documentary Media: History, Theory, Practice
Book
In a digital moment where both the democratizing and totalitarian possibilities of media are...
Female Enterprise Behind the Discursive Veil in Nineteenth-Century Northern France: 2017
Book
This volume explores the role of women in business in nineteenth-century Northern French textile...
Finding Oil: The Nature of Petroleum Geology, 1859-1920
Book
Because oil has made fortunes, caused wars, and shaped nations, no one questions the assertion that...
Foundations of Aviation Law
Michael W. Pearson and Daniel S. Riley
Book
Foundations of Aviation Law is an easy-reading general primer into the often complex world of...
Fundamentals of Public Relations and Marketing Communications in Canada
William Wray Carney, Leah-Ann Lymer, Mike Coates and Colin Babiuk
Book
Experts in public relations, marketing, and communications have created the most comprehensive...
Green Ice: Tourism Ecologies in the European High North
Simone Abram and Katrin Anna Lund
Book
This book presents lively case studies of tourism developments in the European High North from...
Housing, Care and Inheritance
Book
Housing, Care and Inheritance draws on the author's long-standing research into housing issues...
Accounting Principles
Jerry J. Weygandt, Paul D. Kimmel and Donald E. Kieso
Book
Accounting Principles 12th Edition by Weygandt, Kimmel, and Kieso provides students with a clear...